ZONE Awarded Online Retail Program to Incentivize Test Drives
April 4, 2012A global automotive manufacturer has selected Zone Marketing Group to develop an online retail program.
While sales were moving briskly for this manufacturer, their aggressive sales targets were geared at significant conquest sales. The challenge was to develop a cost efficient program that incentivized consumers) to test drive and purchase our client’s vehicle versus a competitive vehicle.
Zone Marketing Group President, Dennis Pitselis says, “The program we developed cuts through the clutter and stimulates qualified dealer traffic. It is all about matching our client’s products with consumers’ vehicle needs”!
Zone Marketing Group Key Advantages for this client:
- Previous experience executing these types of online retail programs
- A familiar and easy to use dealer interface
- Efficient implementation for fast in-market deployment
- Designed for 24/7 reporting and monitoring
- Significant process improvements year over year
- Flexible program that carries current event theme and creative elements
About Zone Marketing Group Ltd:
Zone Marketing Group is a full service interactive event marketing company that specializes in capturing consumer data onsite at events and converting that data into loyal customers via timely and relevant post event communications. Our business is all about making a personal connection between consumer and brand. We do this at auto shows, shopping malls, sponsorships and retail events. Founded in 2006, Zone Marketing Group is a private company headquartered in Aurora, Canada. For more information, please visit ZoneMarketingGroup.ca or contact Dennis Pitselis, President of Zone Marketing Group at 416-522-3858 or dpitselis@zonemarketinggroup.ca
