ZONE develops a National Consumer Engagement & Ride and Drive program for a global automaker

December 22, 2011


ZONE Marketing Group announces a new agreement to provide a National Consumer Engagement & Ride and Drive program for a series of consumer shows beginning in February 2012.

Zone Marketing Group President, Dennis Pitselis says, “This automaker was looking for some breakthrough ideas to help them engage consumers on a one-to-one basis.  Their briefing really inspired us to develop some unique and fun ways to get consumers to take a closer look at some of their newest vehicles in a stress-free environment.  We will also be conducting test drives at each venue to help generate awareness and positive word of mouth.”

Zone Marketing Key Advantages for this client:

  • Addresses client’s unique requirements
  • Special activities and attractions to drive consumer interest
  • Ride and Drive
  • Staffing solution includes product specialists in tandem with promotional staff
  • Hot lead filtering to provide qualified leads to the retail dealer network
  • Ability to activate simultaneous programs in several locations
  • Sales match analysis
  • Industry benchmarking to provide actionable strategic insights

 About Zone Marketing Group Ltd:

Zone Marketing Group is a full service interactive event marketing company that specializes in capturing consumer data onsite at events and converting that data into loyal customers via timely and relevant post event communications. Our business is about making a personal connection between consumer and brand. We do this at auto shows, consumer shows, shopping malls, sponsorships and retail events. Founded in 2006, Zone Marketing Group is a private company headquartered in Aurora, Canada. For more information, please contact Dennis Pitselis, President of Zone Marketing Group at 416-522-3858 or