Activation
Do you know how effectively your event or sponsorship translates into sales?
Strategically, the onsite activation process is designed to be a fun, interactive experience that attracts your target audience to your display area.
Zone Marketing activation programs take it to a whole new level.
Zone Marketing Group is a full service interactive event marketing company that specializes in digitally capturing consumer profiles at your events and leveraging this proprietary data to generate measurable ROI.
Using an integrated suite of proven tools and methodologies, we actively engage a large number of consumers in your display area and educate them about your Brand. Through our post event communication system, we reinforce the positive experience consumers had at your event while our proprietary Hot Lead Filtering™ System identifies qualified prospects for immediate contact by your dealers.
In addition to our Hot Lead Filtering™ System, all Zone Marketing programs incorporate a data capture component that may include digital touch screens, iPads, interactive kiosks and microsites, enhanced onsite by our professionally trained Brand Ambassadors and Product Interaction Specialists. The result is a measurable increase in sales.
From the intensely competitive environment of Auto Shows to the bustling distractions at sporting events, our proven ZONE Optimization Solutionaddresses multiple variables based upon achieving three key success factors:
- CREATE BUZZ in your display area
- SECURE ENGAGEMENT from your target audience.
- CONVERT LEADS into highly qualified, consumers.
We optimize each event and each venue to maximize your results!
