Hot Lead Filtering™
Using our proprietary Zone Hot Lead Filtering™ System, we provide dealers with qualified leads for high priority contact.
Traditionally, all event leads would be “dealerized” and sent to dealerships for follow-up. Dealer reps would pick-up the phone and start calling, quickly discovering that most consumers were NOT Leads; they were just people who entered a contest.
Typically, 1 out of 100 consumers convert into a sale using this antiquated system. Leads such as these are often labeled worthless by sales representatives and the overall event is incorrectly described as a waste of time, money and effort!
Zone’s Hot Lead Filtering™ Algorithm, which has continually been refined and improved since 2005, identifies consumers with a high propensity to purchase a new vehicle.
Our case studies show that leads delivered through Zone’s Hot Lead Filtering™ System convert to sale up to 10x more often than unfiltered leads.
All Hot Leads are sent to dealers throughout the event and after each post-event email. We make sure your sales people are well prepared to convert qualified Hot Leads into sales.