Zone Marketing trains and manages all staff to ensure your event is enhanced by professional representation who passionately promote your Brand and significantly increase the number of consumer profiles generated.
We categorize staffing into two distinct groups:
Brand Ambassadors are specifically trained to represent the personality of your Brand. They are part of the pull strategy to draw walk-by traffic into your display and encourage participation in the contest/survey.
Product Interaction Specialists are specially trained on how to deepen the Brand Experience, enhance positive impression of the Brand, navigate prospects to your products on display, answer product questions, distribute information, and where appropriate, influence visits to dealerships.