Do you really need a contest to stimulate consumers to share their personal data? Yes.
Does it really matter what you give away? Yes.
Don’t contests just attract “contest chasers”? No, not if they’re done right.
Zone Marketing takes an analytical approach to determining what will attract your highest value potential customers. Rather than look in your storage room for whatever is left over from your last promotion, we evaluate options based on multiple dimensions to ensure the contest we recommend is relevant to your Brand and aligned with what is meaningful to your target customer. It’s not about how much it costs, it’s about how much the people you want to engage value the prize.
Zone Marketing will work with your resources or directly manage all aspects of the contest, from legal approvals, prize selection, purchasing and draws right through to delivery to the lucky winners.