Toronto, January 3, 2008
Global Automotive Manufacturer Selects Zone Marketing Group for 2008 International Auto Shows!

Zone Marketing Group Ltd., provider of interactive event marketing solutions, announced today that they have been selected to develop and execute an experiential marketing program for another key global automotive manufacturer for the International Auto Shows in Toronto and Vancouver.

With over 70 new vehicle launches this year, it is becoming increasingly difficult for automotive manufacturers to get their vehicles noticed in the marketplace let alone put on consumers’ purchase consideration list. The market continues to be more fragmented as companies continue to target smaller market segments with more vehicles, smaller production runs and less advertising dollars per vehicle.

Zone Marketing Group President, Dennis Pitselis says, “Today’s manufacturers are looking to market more vehicles with smaller budgets in a very competitive marketplace. We have designed an experiential program for our client that raises awareness of all of their nameplates, matching them with qualified consumers and keeping these vehicles on consumers’ purchase consideration list until they are ready to buy.”

About Zone Marketing Group

Zone Marketing Group is a full service interactive event marketing company that specializes in capturing consumer data onsite at events and converting that data into loyal customers via timely and relevant post event communications. Founded in 2006, Zone Marketing Group is a private company headquartered in Newmarket, Canada. For more information, please visit ZoneMarketingGroup.ca or email us at info@ZoneMarketingGroup.ca