Toronto, January 28, 2008
Zone Marketing Group selected for national retail sales promotion!

Zone Marketing Group Ltd., provider of interactive event marketing solutions, announced today that they have been selected to develop and execute a national retail sales promotion for a global retailer with 150 franchises across Canada.

More and more retailers are discovering that old antiquated marketing programs (such as scratch and win cards and paper ballots) no longer resonate with today’s consumer. Today’s consumers are much more tech savvy and expect a certain level of sophistication when interacting with your brand. The consequence of not interacting with consumers at that level results in a poor brand perception.

Zone Marketing Group President, Damianos ‘Dennis’ Pitselis says, “Companies spend millions of marketing dollars annually to build their brands and then they deploy outdated marketing programs which inadvertently hurts their brand. We develop programs using the latest technologies to deliver an outstanding consumer experience that ultimately generates tremendous value for our clients!”

About Zone Marketing Group

Zone Marketing Group is a full service interactive event marketing company that specializes in capturing consumer data onsite at events and converting that data into loyal customers via timely and relevant post event communications. Founded in 2006, Zone Marketing Group is a private company headquartered in Newmarket, Canada. For more information, please visit ZoneMarketingGroup.ca or email us at info@ZoneMarketingGroup.ca