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Zone Optimization Solution

We have developed our own algorithms and program optimization techniques that
are tracked and validated event after event, year after year. Our team is ready and well
equipped to work with your team to ensure your program consistently delivers positive
results including:

  • High value, quality leads that we help convert through each stage of the Purchase Funnel
  • Incremental Sales Lift
  • Overall Program ROI

Within each of the following components are multiple variables we address to ensure your
event deliver optimal results.

 

We Do It By Creating BUZZ
Based on a number of factors we optimize, creating BUZZ in your display will deliver the maximum volume of traffic and through-put before our system filters for lead quality and urgency.

  

We Do It By Making Connections
You can rely on Zone Brand Ambassadors and Product Interaction Specialists to ensure prospects are effectively attracted into your display and professionally navigated through a positive Deep Brand Interactive Experience.

  

We Do It By Understanding Behaviour
Zone Marketing has determined the right balance of interactivity, time, question type and flow to keep the consumers you want fully engaged and receptive to your message.

  

We Do It By Being Relevant
We apply rigor to everything we do, including the selection of prizing to stimulate maximum participation from your highest quality target audience and improving the data integrity of their input.

  

We Do It By Creating Qualified Leads
Using our proprietary Hot Lead Filtering™ System, we identify consumers whose behaviour demonstrates a high propensity to purchase, while filtering out “contest chasers”. Our case studies show that leads delivered through Zone’s Hot Lead Filtering™ System convert to sale up to 10x more often than unfiltered leads.