Retail Engagement
Prospects walk into your showrooms everyday, but they don’t always buy your products.
Zone Retail Events™ give sales people a no pressure, non-threatening way to engage prospects and help convert them into your loyal customers.
Even when shoppers are “just looking around”, they will readily agree to sit with sales people to participate in a free online activity or contest for a chance to win relevant prizes. This creates more quality time and interaction between prospects and sales people.
Of course, not everyone buys a vehicle right away, so Zone Marketing’s One to One Communications keep the relationship thriving after they’ve left the showroom. We’ll use the opt-in data they provided when entering the contest to communicate through email or post-cards, influencing their purchase decision to favour your Brand.
Zone Marketing works with your Dealers to make sure they’re fully up to speed on the program and trained to use the system to engage prospects and convert leads to sales. We can coordinate the program through your marketing/advertising agency or can take care of the complete program, from concept, creative and set-up to managing all aspects of the contest draw, legal approvals and prizing. Zone Retail Events™ can be fully integrated into national promotions or designed specifically for dealer groups, associations and individual dealers.
